Offering on-demand access to
films, TV episodes, sports, and unique web series, the emergence of OTT
channels has changed the way entertainment is consumed. Growing demand for
digital content, cheap mobile data, and smartphone penetration have driven an
unprecedented surge in the OTT industry in India and other nations. The sector
is changing rapidly with more than 50 over-the-top services, among them
Netflix, Disney+ Hotstar, Amazon Prime Video, ZEE5, and JioCinema. The
industry, on the other hand, encounters major obstacles with subscription
management, payment fraud, revenue sharing, and user authentication as it
grows.