Smart Contracts in OTT Subscription Management

 

Offering on-demand access to films, TV episodes, sports, and unique web series, the emergence of OTT channels has changed the way entertainment is consumed. Growing demand for digital content, cheap mobile data, and smartphone penetration have driven an unprecedented surge in the OTT industry in India and other nations. The sector is changing rapidly with more than 50 over-the-top services, among them Netflix, Disney+ Hotstar, Amazon Prime Video, ZEE5, and JioCinema. The industry, on the other hand, encounters major obstacles with subscription management, payment fraud, revenue sharing, and user authentication as it grows.

 

The Legal Landscape of Blockchain in DTH & OTT

 

In the digital world, the convergence of blockchain technology and DTH/OTT services is suggesting a new age of innovation and disruption. In viewers there is a skyrocketing demand for high resolution, highly personalised and thus secure content delivery services and blockchain solutions now appear for the first time, which have the potential to transform the DTH and OTT world. Nevertheless, due to the progress of the technology, complex legal aspects emerge that require the interaction of all stakeholders to ensure compliance, obtain intellectual property protection and preserve privacy of data.