Ad Tech with Blockchain: Improving Trust and Visibility

 

It is the revenue; in the extremely competitive digital advertising landscape, the advertising technology (Ad Tech) market has evolved into a multibillion-dollar industry. For each of these clicks, views and/or plays it is the revenue. But underneath the sheen is a world of suffering upon which the merchants, the printer, and the public are in mortal combat. Ad fraud, black box supply chains, privacy abuses, and payment lateness have all plagued the Ad Tech ecosystem in a myriad of ways, all of which are characterized by inefficiency and lack of trust. As the digital advertising, marketing and media industry sector expands, so do these problems, and there is a risk to erode the integrity and survival of the ecosystem.

 

Dealing with False Advertising Claims Legally: A Guide to Business and Consumers

In an age in which everyone has information at his fingertips, advertising represents one of the strongest channels for companies to reach out and communicate value to their audience, growing their brands in the process. On the downside, this fast-paced nature of modern marketing means that a mistake, purposeful or otherwise, can quickly snowball into a serious issue. False advertising is a mistake that can harm consumer trust, damage the reputation of the brand, and incur expensive legal consequences. To a consumer, it is frustrating to discover that the product does not live up to what was promised in order to try to sell him or the product, and even to a business, an unintended mistake may provoke a backlash or lawsuits.

 

The Smoke and Mirrors of Tobacco marketing: Resolving a problem

 

In a technology wherein fitness focus is paramount and the dangers of smoking are widely diagnosed, the endurance of tobacco advertising and marketing is elevating eyebrows. Notwithstanding clean proof of its harmful outcomes on health, cigarettes and tobacco merchandise feature prominently in advertising and marketing campaigns in diverse media. The query clearly arises: Why promote it a product that poses such an extreme fitness threat?