Dealing with False Advertising Claims Legally: A Guide to Business and Consumers

In an age in which everyone has information at his fingertips, advertising represents one of the strongest channels for companies to reach out and communicate value to their audience, growing their brands in the process. On the downside, this fast-paced nature of modern marketing means that a mistake, purposeful or otherwise, can quickly snowball into a serious issue. False advertising is a mistake that can harm consumer trust, damage the reputation of the brand, and incur expensive legal consequences. To a consumer, it is frustrating to discover that the product does not live up to what was promised in order to try to sell him or the product, and even to a business, an unintended mistake may provoke a backlash or lawsuits.

 

Legal Mistakes to Avoid When Starting a Business: Protecting Your Success

 

Opening a business might be the most exhilarating venture filled with promise and potential. At the same time, however, the thrill of launching a new business does not come without its accompaniment of legal burdens that will either make or break your business in the future. Legal requirements thus become an afterthought secondary to creative ideas, market research, or product development for most entrepreneurs. However, it might be the most costly failure or lawsuit that may eventually shut down a business by omission of legal steps which form the core of any successful business. A successful business, therefore, cannot solely rest on innovative ideas and work but on effective understanding of the legal framework that governs it.

 

How to Protect Your Legal Rights and Freedoms as a Consumer

In today's world and lifestyle, people continuously deal with businesses by buying daily products and services or through the internet. The risk of fraud and other deceptive practices of business is more rampant than ever because dealing with businesses has become increasingly complicated. With that in mind, a need will arise for protecting your legal rights as a consumer for financial security, personal safety, and general trust in the marketplace.