The glamour of the import-export business is simply inescapable, with an increasingly interdependent world. Indeed, this industry bridges continents and moves commodities across oceans to unite people over goods and ideas. For entrepreneurs of India, this promises access to foreign markets and an opportunity to tap global demand simultaneously.
In an age in which everyone has information at his fingertips, advertising represents one of the strongest channels for companies to reach out and communicate value to their audience, growing their brands in the process. On the downside, this fast-paced nature of modern marketing means that a mistake, purposeful or otherwise, can quickly snowball into a serious issue. False advertising is a mistake that can harm consumer trust, damage the reputation of the brand, and incur expensive legal consequences. To a consumer, it is frustrating to discover that the product does not live up to what was promised in order to try to sell him or the product, and even to a business, an unintended mistake may provoke a backlash or lawsuits.
Opening a business might be the most exhilarating venture filled with promise and potential. At the same time, however, the thrill of launching a new business does not come without its accompaniment of legal burdens that will either make or break your business in the future. Legal requirements thus become an afterthought secondary to creative ideas, market research, or product development for most entrepreneurs. However, it might be the most costly failure or lawsuit that may eventually shut down a business by omission of legal steps which form the core of any successful business. A successful business, therefore, cannot solely rest on innovative ideas and work but on effective understanding of the legal framework that governs it.