Smart Contracts in OTT Subscription Management

 

Offering on-demand access to films, TV episodes, sports, and unique web series, the emergence of OTT channels has changed the way entertainment is consumed. Growing demand for digital content, cheap mobile data, and smartphone penetration have driven an unprecedented surge in the OTT industry in India and other nations. The sector is changing rapidly with more than 50 over-the-top services, among them Netflix, Disney+ Hotstar, Amazon Prime Video, ZEE5, and JioCinema. The industry, on the other hand, encounters major obstacles with subscription management, payment fraud, revenue sharing, and user authentication as it grows.

 

Understanding Smart Contracts and Their Legal Consequences

 

Succeeding the phenomenal growth of blockchain technology, a new era of innovation in various other fields has been inducted, and one of its disruptive solutions is a smart contract. Self-contained contracts in the form of code lines are smart contracts. They are movable within blockchain networks, and so they promote immutability, transparency, and trustless deployment. Simplifying financial complexity, for example, from automating trading processes and transaction automation to logistics and supply chains, smart contracts are changing business and social relations on the web.

 

Ad Tech with Blockchain: Improving Trust and Visibility

 

It is the revenue; in the extremely competitive digital advertising landscape, the advertising technology (Ad Tech) market has evolved into a multibillion-dollar industry. For each of these clicks, views and/or plays it is the revenue. But underneath the sheen is a world of suffering upon which the merchants, the printer, and the public are in mortal combat. Ad fraud, black box supply chains, privacy abuses, and payment lateness have all plagued the Ad Tech ecosystem in a myriad of ways, all of which are characterized by inefficiency and lack of trust. As the digital advertising, marketing and media industry sector expands, so do these problems, and there is a risk to erode the integrity and survival of the ecosystem.