As consumers, we often trust
sellers, service providers, banks, hospitals, and online platforms with our
hard-earned money. Unfortunately, there are many situations where products turn
out to be defective, services are not delivered properly, or companies simply
refuse refunds. For a long time, people believed that going to court is expensive,
complicated, and time-consuming.
In today’s competitive business
world, a brand is more than just a name or a logo. It represents your identity,
reputation, trust, and the value you deliver to customers. Whether you run a
small startup, an online business, or a growing company, protecting your brand
legally is not optional—it is essential. This is where trademark
registration plays a crucial role.
When I first started learning
about small businesses in India, one term kept coming up again and again — MSME.
At that time, I thought MSME registration was only for big factories or
companies. But as I went deeper, I realized that MSME registration is actually
meant for common people, small traders, shop owners, service providers,
freelancers, and startups.